eric a. brooker | eb@ericbrooker.com | 480.296.9777

BIGLEAF NETWORKS – Saint Paul, MN                                           October 2019 - Present

Vice President of Channel Sales | Channel Chief

  • Managing, Partner Development Managers, Channel Managers and Channel Strategy

  • Added 8 of the top 10 resellers to our portfolio in 6 months

  • Served on more than 20 Subject Matter Experts panel discussions

 

In my time at Bigleaf, I have been promoted multiple times. Starting as the Senior Director, managing the master agent community. From there, I went on to continue my role managing the master agent community and added the inside sales channel management team. I am currently managing the entire channel program. During my tenure at Bigleaf, we have successfully pivoted to manage Covid-19 and adjusted the business plan to execute on expectations.

BROADVOICE - Saint Paul, MN                                                        March 2018 - October 2019

National Director of Channel Sales 

  • Managed the National Channel Strategy and Team

  • Increased MRC by more than 100% with the same team size

 

In my role as the National Director of Channel Sales at Broadvoice there was a lot to accomplish and we exceeded goals, objectives and expectations. From adding revenue producing master agents to building and executing against business plans in the agent community. When I began my time at Broadvoice we were primarily reactive responding to quote requests from the agent community. I took our team to a more proactive strategy of building a business plan with the master agent and sub agent community and executing against those plans to revenue and quarterly business reviews. Our cost of acquisition went down 54% and simply said, we gained a new level of respect in the marketplace.

VIASAT - Saint Paul, MN                                                                   August 2017 - March 2018

Regional Channel Sales Manager

  • Designed, built and executed a successful regional channel program

  • Added multiple top 5 master agents to the ViaSat portfolio

 

I was responsible for one third of the revenue for the ViaSat channel program. ViaSat is an international provider of ISP services. While having been around since 1986, the agent channel program was relatively new to the organization. My time at ViaSat was short, but with that we added multiple master agents, successfully executed against revenue objections and introduced the ViaSat agent program to the channel community.

 

ECESSA CORPORATION – Plymouth, MN                                      April 2016 - April 2017

Vice President of Sales & Marketing | Channel Chief

  • Designed, built and executed a successful channel strategy

  • Added 8 of the top 10 resellers to our portfolio in 6 months

  • Served on more than 20 Subject Matter Experts panel discussions

 

As the vice president of sales and marketing for Ecessa, I was tasked with transforming the business from a more traditional capital expense to a SaaS model. With a successful track record in sales and sales leadership as well as an awareness of the partner and end user community, we found a great deal of success in a short period. My responsibilities included; the development, coaching and leading a national sales organization, developing a channel program, managing all aspects of marketing while adhering to a strict budget. In this role, travel was extensive as I supported my team on direct opportunities and was regularly asked to speak on “Ask the Experts” panel discussions.

INVOLTA- Duluth, MN                                                                     April 2015 – April 2016

 

Director of Sales

  • Top Region - Q4 2015

  • Largest Single Sale company-wide – 2015

  • Top Region - 2015

 

The director of sales position for Involta was much more than your traditional sales leadership position. This role included; sales leadership, market budget, “player/coach”, channel manager, marketing and day to day market leadership responsibilities. The territory for this region included; Minnesota, North Dakota, South Dakota and Wisconsin. In this role, I was able to turn a traditionally down market for Involta into a record year in 2015. The Q4 sales total was the single largest year Involta Minnesota had to date.

BROOKLINE NETWORKS - Tempe, AZ                                       August 2009 – April 2015

Vice President of Sales 

  • Active member of Arizona Technology Council

  • Ongoing contributor to www.networkingphoenix.com

  • Regularly surpassed targeted objectives

 

A natural and expected transition and continued partnership from City Communications.  Responsibilities included; management of sales team, direct sales, customer retention, marketing, & customer service.  Sales and leads came from; cold calling, networking, and referral partners/agents.  Brookline Networks provides telecommunication services such as; SIP trunking, hosted VoIP, virtual desktop, cloud services & internet access.  Sold products and services in a territory that spanned the entire United States.

MCLEODUSA - Phoenix, AZ                                                           March 2007 – August 2009

Manager, Business Development

  • Presidents Club Winner 2007 & 143.1% to plan

  • Maintained role of Higher Education & Healthcare vertical markets professional

 

Hired in March of 2007, my main objective was to assist in the re-launch of the McLeodUSA brand in the Phoenix market with regards to local phone services, long distance, internet and MPLS networking. With the acquisition of McLeodUSA by PAETEC in 2008 my focus changed to increasing brand awareness to the PAETEC name in the Phoenix market.  Aside from enterprise sales, account management and account retention I quickly became a leader in the Western Region.  Cold calling, networking and attaining business partners/channel partners to promote the organization were also key aspects to the position.